People walking
People walking

Numbers tell you what people do.

WINK

tells you why.

We uncover the emotions, motivations and hidden needs behind people’s choices.

EExxpplloorree  oouurr  wwoorrkk
DDiissccoovveerr  oouurr  aapppprrooaacchh
People walking
People walking

Numbers tell you what people do.

WINK

tells you why.

We uncover the emotions, motivations and hidden needs behind people’s choices.

EExxpplloorree  oouurr  wwoorrkk
DDiissccoovveerr  oouurr  aapppprrooaacchh
People walking
People walking

Numbers tell you what people do.

WINK

tells you why.

We uncover the emotions, motivations and hidden needs behind people’s choices.

EExxpplloorree  oouurr  wwoorrkk
DDiissccoovveerr  oouurr  aapppprrooaacchh
University
University

Backed by research.

Built for real impact.

Born as a University of Turin spin-off, Wink combines academic research with practical insights to support evidence-based marketing and business decisions.

GGeett  ttoo  kknnooww  uuss
University
University

Backed by research.

Built for real impact.

Born as a University of Turin spin-off, Wink combines academic research with practical insights to support evidence-based marketing and business decisions.

GGeett  ttoo  kknnooww  uuss
University
University

Backed by research.

Built for real impact.

Born as a University of Turin spin-off, Wink combines academic research with practical insights to support evidence-based marketing and business decisions.

GGeett  ttoo  kknnooww  uuss

At WINK, we decode the subtle human signals that shape decisions, experiences, and value creation.
We go beyond surface data to uncover what truly moves people. 

Location
Turin, Italy
Location
Turin, Italy
Location
Turin, Italy
Field
Human Behavior & Cultural Insights
Field
Human Behavior & Cultural Insights
Field
Human Behavior & Cultural Insights
Approach
Applied Neuroscience & Field Research
Approach
Applied Neuroscience & Field Research
Clients
Brands & Cultural Institutions
Clients
Brands & Cultural Institutions
What we do

Our services

Our services

01

Trend & Cultural Analysis

02

Customer Journey Analysis

03

Brand Strategy & Positioning

04

Testing & Evidence Lab

01

Trend & Cultural Analysis

02

Customer Journey Analysis

03

Brand Strategy & Positioning

04

Testing & Evidence Lab

01

Trend & Cultural Analysis

02

Customer Journey Analysis

03

Brand Strategy & Positioning

04

Testing & Evidence Lab

Selected works

DIVE deep INTO CULTURE & HUMAN BEHAVIOR

DIVE deep
INTO CULTURE
& HUMAN BEHAVIOR

A curated selection of our recent field research, lab experiments, and projects.

A curated selection of our recent field research, lab experiments, and projects.

Base image

TUNING WITH THE GODS

Music & culture

PROJECTIVE TECHNIQUES

FIELDWORK

Base image

SUPREME

FOOD INNOVATION FOCUS GROUPS DIGITAL ETHNOGRAPHY

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MIND THE GLUTEN

INCLUSIVE HOSPITALITY NETNOGRAPHY CUSTOMER JOURNEY

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EYES ON THE MENU

FOOD SERVICE BIOMETRICS EYE-TRACKING

These selected projects reflect our integrated approach to neuroscience and cultural discovery. You can explore additional case studies and research insights.
Explore all works

Explore all works

Explore all works

Explore all works

Approach

Our research Approach

Every project is different, but the path to great work stays the same — a balance of research, clarity, creativity, and refinement.

Every project is different, but the path to great work stays the same — a balance of research, clarity, creativity, and refinement.

Minimal laptop with coffee
01

QUALITATIVE research & NETNOGRAPHY

WE DECODE HUMAN MEANINGS, MOTIVATIONS, AND UNARTICULATED NEEDS THROUGH IN-DEPTH QUALITATIVE EXPLORATION AND DIGITAL COMMUNITY ANALYSIS.

01

QUALITATIVE research & NETNOGRAPHY

WE DECODE HUMAN MEANINGS, MOTIVATIONS, AND UNARTICULATED NEEDS THROUGH IN-DEPTH QUALITATIVE EXPLORATION AND DIGITAL COMMUNITY ANALYSIS.

02

PLATFORM ETHNOGRAPHY

WE CREATE PURPOSE-BUILT DIGITAL SPACES TO OBSERVE HOW REAL PEOPLE CO-CREATE VALUE, BEHAVIORS, AND STORIES IN REAL TIME.

02

PLATFORM ETHNOGRAPHY

WE CREATE PURPOSE-BUILT DIGITAL SPACES TO OBSERVE HOW REAL PEOPLE CO-CREATE VALUE, BEHAVIORS, AND STORIES IN REAL TIME.

03

NEUROSCIENCE & EXPERIMENTS

WE UNCOVER UNFILTERED EMOTIONAL AND COGNITIVE RESPONSES TO TRANSFORM SUBTLE HUMAN BEHAVIORS INTO RIGOROUS CAUSAL INSIGHTS.

03

NEUROSCIENCE & EXPERIMENTS

WE UNCOVER UNFILTERED EMOTIONAL AND COGNITIVE RESPONSES TO TRANSFORM SUBTLE HUMAN BEHAVIORS INTO RIGOROUS CAUSAL INSIGHTS.

04

CO-DESIGN & ACTION

WE TRANSLATE SCIENTIFIC EVIDENCE INTO TANGIBLE STRATEGIES, ACTIONABLE INSIGHTS, AND INNOVATIVE SOLUTIONS THROUGH COLLABORATIVE WORKSHOPS.

04

CO-DESIGN & ACTION

WE TRANSLATE SCIENTIFIC EVIDENCE INTO TANGIBLE STRATEGIES, ACTIONABLE INSIGHTS, AND INNOVATIVE SOLUTIONS THROUGH COLLABORATIVE WORKSHOPS.

Insights

ESSAYS & INSIGHTS

VIEW ALL

VIEW ALL

VIEW ALL

VIEW ALL

Design Strategy

Nov 18, 2025

Designing With Intent: Why Clarity Beats Complexity

Design Strategy

Nov 18, 2025

Designing With Intent: Why Clarity Beats Complexity

Framer Development

Nov 18, 2025

Why Framer Makes the Workflow Effortless

Framer Development

Nov 18, 2025

Why Framer Makes the Workflow Effortless

UI Principles

Nov 18, 2025

How Visual Hierarchy Shapes User Decisions

UI Principles

Nov 18, 2025

How Visual Hierarchy Shapes User Decisions

Collaborations

Partner Brands

Partner Brands

FAQs

What you might be wondering

How does the project typically start?

How long does a project usually take?

What if I don’t have branding yet?

Do you offer ongoing support after the project?

Will the website be responsive for all devices?

Can you work with content I already have?

What about SEO?

What’s your pricing structure?

How does the project typically start?

How long does a project usually take?

What if I don’t have branding yet?

Do you offer ongoing support after the project?

Will the website be responsive for all devices?

Can you work with content I already have?

What about SEO?

What’s your pricing structure?

Didn’t Find Your Answer?

Send us a message

Send us a message

Send us a message

Send us a message

Contact

Have a Project in Mind?

CONNECT WITH OUR TEAM TO START A CONVERSATION.

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