Wink Lab

Numbers tell you what people do.

WINK

tells you why.

We uncover the emotions, motivations and hidden needs behind people’s choices.

EExxpplloorree oouurr wwoorrkk

DDiissccoovveerr oouurr aapppprrooaacchh

Numbers tell you what people do.

WINK

tells you why.

We uncover the emotions, motivations and hidden needs behind people’s choices.

EExxpplloorree oouurr wwoorrkk

DDiissccoovveerr oouurr aapppprrooaacchh

Numbers tell you what people do.

WINK

tells you why.

We uncover the emotions, motivations and hidden needs behind people’s choices.

EExxpplloorree oouurr wwoorrkk

DDiissccoovveerr oouurr aapppprrooaacchh

Backed by research.

Built for real impact.

Born as a University of Turin spin-off, Wink combines academic research with practical insights to support evidence-based marketing and business decisions.

GGeett ttoo kknnooww uuss

Backed by research.

Built for real impact.

Born as a University of Turin spin-off, Wink combines academic research with practical insights to support evidence-based marketing and business decisions.

GGeett ttoo kknnooww uuss

Backed by research.

Built for real impact.

Born as a University of Turin spin-off, Wink combines academic research with practical insights to support evidence-based marketing and business decisions.

GGeett ttoo kknnooww uuss

WINK helps organizations understand what consumers experience and why they choose, hesitate or walk away, so they can make better strategic and operational decisions.

Location

Turin, Italy

Location

Turin, Italy

Location

Turin, Italy

Field

Consumer Insights

Field

Consumer Insights

Field

Consumer Insights

Approach

Qualitative, quantitative and experimental insights

Approach

Qualitative, quantitative and experimental insights

TOOLS

EYE-TRACKING, EEG, BIOMETRICS & VR

TOOLS

EYE-TRACKING, EEG, BIOMETRICS & VR

What we do

Our services

Trend & Cultural Analysis

Customer Journey Analysis

Brand Strategy & Positioning

Testing & Evidence Lab

Trend & Cultural Analysis

Customer Journey Analysis

Brand Strategy & Positioning

Testing & Evidence Lab

Trend & Cultural Analysis

Customer Journey Analysis

Brand Strategy & Positioning

Testing & Evidence Lab

Selected works

DIVE deep INTO `CULTURE & HUMAN` BEHAVIOR

DIVE deep
INTO `CULTURE & HUMAN` BEHAVIOR

A curated selection of our recent field research, lab experiments, and projects.

TUNING WITH THE GODS

Music & culture

PROJECTIVE TECHNIQUES

FIELDWORK

SUPREME

FOOD INNOVATION FOCUS GROUPS DIGITAL ETHNOGRAPHY

MIND THE GLUTEN

INCLUSIVE HOSPITALITY NETNOGRAPHY CUSTOMER JOURNEY

EYES ON THE MENU

FOOD SERVICE BIOMETRICS EYE-TRACKING

These selected projects reflect our integrated approach to neuroscience and cultural discovery. You can explore additional case studies and research insights.

Explore all works

Approach

Our research Approach

Every project is different, but the path to great work stays the same — a balance of research, clarity, creativity, and refinement.

Well established qualitative research

WE DECODE HUMAN MEANINGS, MOTIVATIONS, AND UNARTICULATED NEEDS THROUGH IN-DEPTH QUALITATIVE EXPLORATION.

Well established qualitative research

WE DECODE HUMAN MEANINGS, MOTIVATIONS, AND UNARTICULATED NEEDS THROUGH IN-DEPTH QUALITATIVE EXPLORATION.

Netnography & Platform Ethnography

We analyse online conversations, and build private online communities where consumers share photos, videos and notes from their daily lives.

Netnography & Platform Ethnography

We analyse online conversations, and build private online communities where consumers share photos, videos and notes from their daily lives.

NEUROSCIENCE & EXPERIMENTS

We run experiments, including neuroscientific measurements, to find out what really causes consumers to respond the way they do.

NEUROSCIENCE & EXPERIMENTS

We run experiments, including neuroscientific measurements, to find out what really causes consumers to respond the way they do.

CO-DESIGN & ACTION

WE TRANSLATE SCIENTIFIC EVIDENCE INTO TANGIBLE STRATEGIES, ACTIONABLE INSIGHTS, AND INNOVATIVE SOLUTIONS THROUGH COLLABORATIVE WORKSHOPS.

CO-DESIGN & ACTION

WE TRANSLATE SCIENTIFIC EVIDENCE INTO TANGIBLE STRATEGIES, ACTIONABLE INSIGHTS, AND INNOVATIVE SOLUTIONS THROUGH COLLABORATIVE WORKSHOPS.

Controlled lab studies

WE CONDUCT CONTROLLED EXPERIMENTS, ISOLATING SPECIFIC VARIABLES TO UNDERSTAND THEIR EFFECTS ON HUMAN BEHAVIOR AND GENERATE PRECISE, RELIABLE RESULTS.

Controlled lab studies

WE CONDUCT CONTROLLED EXPERIMENTS, ISOLATING SPECIFIC VARIABLES TO UNDERSTAND THEIR EFFECTS ON HUMAN BEHAVIOR AND GENERATE PRECISE, RELIABLE RESULTS.

Virtual and augmented reality

WE CREATE IMMERSIVE, REALISTIC ENVIRONMENTS TO EXPLORE HUMAN BEHAVIOR, TEST EXPERIENCES, AND REFINE SOLUTIONS BEFORE REAL-WORLD IMPLEMENTATION.

Virtual and augmented reality

WE CREATE IMMERSIVE, REALISTIC ENVIRONMENTS TO EXPLORE HUMAN BEHAVIOR, TEST EXPERIENCES, AND REFINE SOLUTIONS BEFORE REAL-WORLD IMPLEMENTATION.

Field experiments

WE STUDY HUMAN BEHAVIOR IN REAL-WORLD SETTINGS, OBSERVING HOW PEOPLE INTERACT, MAKE DECISIONS, AND RESPOND TO DIFFERENT SITUATIONS IN THEIR DAILY LIVES.

Field experiments

WE STUDY HUMAN BEHAVIOR IN REAL-WORLD SETTINGS, OBSERVING HOW PEOPLE INTERACT, MAKE DECISIONS, AND RESPOND TO DIFFERENT SITUATIONS IN THEIR DAILY LIVES.